The weaker yen has sparked price hikes on everything from iPhones to refrigerators across Japan this year, with one glaring exception: the video game console.
Sony Group, Microsoft and Nintendo have stuck to an exchange rate of 100 yen to the dollar, making their consoles up to $100 cheaper in Japan today than anywhere else in the world. No company wants to be the first to break the unwritten rule against post-console price increases for fear of losing players and game developers to competitors, and all three believe they can recoup any losses through international software sales. But that can change.
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