REE Automotive shows live demonstrations of electric vans


A year after announcing a collaboration with JB Poindexter subsidiary EAVX to develop commercial electric vehicles, REE Automotive has officially unveiled the Proxima electric van, kicking off live demonstrations and customer reviews in the United States.

REE Automotive ($REE) is an e-mobility solutions company headquartered in Herzliya, Israel, with additional offices in the US, UK and Germany. Last summer, REE announced a new US headquarters in Austin, scheduled to open later this year.

The Company specializes in the design and manufacture of modular EV platforms for B2B transactions, as well as its proprietary REEcorners technology with the help of contract manufacturer Magna International.

Additionally, in 2021, REE Automotive announced collaborations with Toyota’s Hino Motors and Hitachi America to provide Data-as-a-Service (DaaS) and Analytics-as-a-Service (AaaS) platform solutions for fleet EVs.

At CES last January, REE shared details of its P7 platform, designed specifically for delivery, using specifications from “one of the largest delivery companies in the world.” REE had not confirmed this at the time, but it wasn’t hard to guess that it was referring to JB Poindexter & Co considering it had announced a strategic collaboration with the latter’s subsidiary, EAVX, six months earlier.

This collaboration was confirmed in May when REE Automotive unveiled its walk-in electric van prototype developed with EAVX and Morgan Olson, a subsidiary of JB Poindexter.

Today, REE shared footage of the electric van in action as it launches live demonstrations and customer reviews over the next few weeks.

Check out Morgan Olson’s electric van operated by REE

REE announced the live demonstrations beginning this week on behalf of fellow EAVX and Morgan Olson. The electric van itself is called Proxima, powered by REE. The van body was developed by EAVX and Morgan Olson and sits on REE’s P7 modular electric platform.

The result is an all-electric walk-in van that leverages “X-by-Wire” technology, demonstrating greater modular flexibility to develop and scale commercial EVs from Class 2b to Class 6. Daniel Barel, Co-Founder and CEO of REE, spoke about the company’s latest achievement as it looks to bring the electric van Proxima into scaled production for fleets:

These events are an incredible opportunity for leading delivery companies and fleet managers to see firsthand how Proxima combined with the REE chassis can answer the call for electrification options that are fast, efficient and with a low total cost of ownership. These live demonstrations convey the value and efficiency that REE’s X-by-Wire technology can bring to fleets, as well as the power of combining this revolutionary chassis with the high-tech body from EAVX and Morgan Olson. We are very excited to get it on the road – and help electrify future-proof commercial fleets.

According to REE Automotive, here are some of the key benefits of the Proxima electric van:

  • Drive, stee and brake-by-wire functionality eliminates mechanical obstacles, reduces underbody turbulence and ensures a smooth ride
  • EAVX’s intelligent digital infrastructure enables all networked systems in the electric van to exchange information and support the driver
  • The low loading floor enables quick and easy access for drivers
  • Ergonomics designed for riders of all body types to increase safety and comfort
  • Considerable improvement in the driver’s vision thanks to the design of the body and chassis
  • REEcorners have a minimal turning radius and offer maneuverability in crowded urban areas
  • Reduced repair times and total cost of ownership with REEcorner replacement and 50:50 weight distribution of the Proxima body

REE explained that following the first demonstrations this week, customer reviews will continue for several weeks to offer potential fleet customers the opportunity to experience Proxima’s electric van for themselves.

Watch the official launch video of the Proxima electric van launch below:

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