HUF x G-SHOCK SHOW THE ROOTS OF HUF IN SAN FRANCISCO WITH A 20TH ANNIVERSARY COLLABORATION WATCH

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“We are honored to continue our longstanding partnership with HUF with the release of this very special anniversary model. As a leading provider of streetwear and fashion, HUF combines craftsmanship, design and functionality in every creation. “The latest design is a perfect match for the classic California skate culture that HUF was founded on, with the signature durability that G-SHOCK is known for, creating a standout watch that celebrates the best of both brands,” she said Tadashi ShibuyaVice President of Casio’s Timepiece Division.

The GA2100HUF-5A has a number of remarkable technical capabilities, including standard G-SHOCK technology that combines shock resistance, water resistance (200M), dual LED light, daily alarms, full calendar and more, as well as more advanced technical capabilities such as G-SHOCK’s famous Carbon Core Guard structure, which increases the watch’s robustness by protecting the module with a carbon fiber-reinforced resin case.

Set the release on July 21, 2022the HUF x G-Shock GA2100HUF-5A watch, which comes in collectible, one-of-a-kind packaging inspired by San Francisco’s City blocks, will retail for $140 and available at the G-SHOCK Soho Store and through G-SHOCK’S websitethe HUF website, flagship stores and selected HUF trading partners.

As part of the release, G-SHOCK has unveiled an exclusive landing page that will guide consumers through the features that can be viewed here. HUF also created one short Video to showcase this collaboration, which acts like a 20-year time capsule, taking viewers on an underground exploration of the brand’s shared history.

About G SHOCK

CASIO’s shock-resistant G-SHOCK watch is synonymous with ruggedness, born out of developer Mr. Ibe’s dream of “creating a watch that never breaks”. Over 200 handcrafted samples were created and tested to the point of destruction before the first, now iconic, G-SHOCK hit the streets in 1983 Japan and began to establish itself as “the toughest watch ever”. Each clock includes the 7 elements; Electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from being subjected to direct impact; These include urethane-protected internal components and suspended timing modules within the watch structure. Since its launch, G-SHOCK has continued to evolve and continue to support Mr. Ibe’s mantra “never, never give up”. www.gshock.casio.com

Around Casio Americainc

Casio Americainc, Dover, NJis the US subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. founded in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, clocks, cash registers and other consumer electronics products. Casio has strived to realize its corporate creed of “Creativity and Contribution” by introducing innovative and imaginative products. For more information visit www.casio.com/us/

About HUF

Founded in 2002 by a professional skateboarder Keith HufnagelHUF is a los Angeles based manufacturer of premium shoes and clothing for the modern skate and lifestyle. Inspired by Keith’s unique experiences traveling the world as a skateboarder – and represented by a world-renowned skate team and group of ambassadors – HUF’s clean, classic brand aesthetic embodies a multitude of cultural inspirations and ideas.

What started out as a small boutique on an unusual block San Francisco’s Tenderloin District has grown to become one of the most recognized pioneering skateboard and lifestyle brands in the world. Crafted by skateboarders for skateboarders, HUF represents not only a more sophisticated and forward-thinking skateboard brand, but also each individual who is inspired by the multitude of countercultures that cater to the skateboarding mentality.

CONTACT FOR MEDIA INQUIRIES:
Rachel Shandler / Taylor Georgeson
M&C Saatchi Sports & Entertainment new York
[email protected]
[email protected]

Sue VanderSchans / Cecilia Lederer
CASIO AMERICAINC.
(973) 361-5400
[email protected]
[email protected]

SOURCE Casio Americainc

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