How long should a camera warranty last?


May 4, 2022

Fujifilm Australia has improved its Three-year camera and lens warranty from one that joins top camera brands like Canon, Nikon and Sony to offer an extended warranty period.

From May 2022, all newly purchased Fujifilm cameras and lenses – X, GF, XF or XC models – will come with a three-year warranty when purchased from an authorized Australian retailer. This includes a free repair or replacement service and covers any accessories that come in the box with a new camera or lens.

“This is not only a huge thank you to our customers, but also a welcome message to the many photography enthusiasts out there looking for the absolute best equipment and experience,” said Shaun Mah, General Manager, Fujifilm Australia Electronic Imaging. “We know that photography and travel go hand in hand. With this new guarantee, we hope to inspire our customers to explore and unleash their creativity with more confidence and peace of mind.”

Under Australian Consumer Law, consumers have a legal right to purchase goods that meet a statutory condition and statutory warranty. The legal requirement means that the product must be of “merchant-market quality”, fit for purpose and as described.

This fundamental consumer right protects buyers when they buy a product with unmarked or undisclosed defects or are misled. If a customer purchases a faulty camera, they are entitled to a remedy such as a refund, replacement, or repair.

The warranty side is more of a gray area. Calculating the time a product remains under warranty boils down to what “is reasonably expected given the cost and quality of the item”.

“This means that after a manufacturer’s voluntary or extended warranty has expired, a consumer may be entitled to a remedy within the limits of their statutory rights,” reads a brochure from the ACCC.

“The law aims to give consumers and sellers a fair chance. It is not intended to protect consumers when they are negligent or make unreasonable demands.”

Fortunately, photographic equipment manufacturers offer fairly transparent warranty terms that allow buyers and sellers to know their rights and obligations. And if necessary, these terms can be challenged.

While it is commendable that Fujifilm Australia has extended the warranty period, a consumer can rightly claim that certain products’ warranties should last longer than a year. Especially Fujifilm’s high-end pro gear, like the medium format GFX 100S, which has an MSRP of $9499.

This point is reinforced when all of Fujifilm’s main competitors offer warranties that stretch at least twice a year.

It’s also worth noting that many camera brands’ warranties don’t cover gray market or overseas purchases, which is another good reason to support local authorized retailers.


Canon Australia offers consumers the best warranty which lasts five years for interchangeable lens cameras and lenses. The market leader introduced the extended warranty back in November 2019, with then-Director of Consumer Imaging Jason McLean stating, “It’s time for brands in the industry to modernize their manufacturer warranties to meet consumer expectations for quality, trust and good value to reflect.’

Associated with his announcement was an independently commissioned Consumer Warranty Expectations Survey. Here’s a graph running through the results.

Source: canon.

Canon describes the five-year warranty as a “new standard” not only in the photo industry, but for all consumer electronics brands.

Some Canon products only have a two year warranty including fixed lens cameras, imagePROGRAF large format printers, PIXMA PRO printers and Cinema EOS products.

The warranty does not apply if damage is caused by “external factors” such as B. normal wear and tear, negligent or improper use, contact with liquids, repairs or modifications by third parties, etc.


Nikon now offers a two-year warranty when purchased directly from an authorized retailer or from Nikon. This includes all imaging products, from full frame cameras to Coolpix compact cameras.

Like Canon and most warranties on this issue, consumers aren’t covered if they caused the damage or it’s normal wear and tear.

Nikon also gives consumers this warning:

“Be wary of retailers who claim they can sell digital devices or give you an international guarantee if you shop abroad. THIS IS NOT A VALID NIKON WARRANTY.”

The same also applies to gray market sellers on eBay and Amazon who are not certified to offer an official Nikon guarantee.


Like Nikon, Sony’s α Alpha cameras and lenses come with a two-year warranty. SD cards and XQD cards are five years.


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