BYD conquers the Japanese passenger car market with three EV models


TOKYO–(BUSINESS WIRE)–On July 21, BYD JAPAN Inc., a subsidiary of BYD Company Limited in Japan, held a branding conference in Tokyo, marking BYD’s official entry into the passenger car market in Japan. Three BYD models debuted at the conference – BYD ATTO 3, BYD DOLPHIN and BYD SEAL.

The BYD ATTO 3 is set to become the first BYD passenger vehicle sold in Japan, with sales expected to start in January 2023. BYD DOLPHIN and BYD SEAL are expected to follow soon after, launching in mid and second half of 2023, respectively. These three electric vehicles offer more choices and further strengthen the local electric car market.

Wang Chuanfu, Chairman and President of BYD said, “As one of the first companies in the world to develop electric vehicles, BYD has accumulated 27 years of know-how and experience in the field of new energy vehicles, and has mastered the advanced technologies of batteries, electric motors, automotive grade electronic control systems and chips. With the support and expectation of consumers, BYD officially enters the New Energy passenger car market in Japan today. Through the joint efforts of BYD and the local NEV market, we are committed to paving the way in e-mobility for a better life.”

Liu Xueliang, general manager of BYD Asia-Pacific Auto Sales Division, stated, “Starting today, BYD will gradually build a complete sales and service system together with Japanese dealers and partners to achieve low-carbon lifestyle and better customer experience for the.” local people.”

BYD began supplying rechargeable batteries to Japanese customers as early as 1999. Later, BYD began to provide innovative new energy storage products, solar energy products, pure electric buses, pure electric forklifts and other goods, promoting Japan’s green and sustainable development. BYD’s excellent operational performance has earned BYD an excellent reputation in Japan.

At present, BYD’s new energy vehicle footprint covers over 400 cities and over 70 countries and regions across six continents. Driven by technological innovations, BYD provides global customers with new energy solutions and contributes to “cooling the earth by 1℃”.

About BYD

BYD (Build Your Dreams) is a multinational high-tech company dedicated to harnessing technological innovation for a better life. BYD now has four verticals, including auto, electronics, new energy and rail. Since its founding in 1995, the company has quickly built solid expertise in the rechargeable battery field and has grown into a relentless advocate for sustainable development, successfully expanding its renewable energy solutions worldwide with offices in over 50 countries and regions. Creating a zero-emission energy ecosystem comprised of affordable solar power generation, reliable energy storage, and state-of-the-art electrified transportation has made it an industry leader in the energy and transportation sectors. BYD is a Warren Buffett-backed company and is listed on both the Hong Kong and Shenzhen Stock Exchanges. More information about the company can be found at


About Author

Comments are closed.